Latest from Media and marketing

Radio spectrum applications open

Court loss puts pressure on EMI

Mag war hits new heights: Weekly's top two poached

The women's magazine war intensified yesterday as the <i>Woman's Weekly</i> lost its editor and deputy editor to its main rival.

APN offers $150m bonds

<i>Mark Irving:</i> Ideas at the core of any good ad

Why ads with a strong core idea gain the best results.

Murdoch's empire bids to rule the skies

Times says 105,000 behind news paywall

News Corporation has reported 105,000 online sales of The Times and The Sunday Times - the first official figures sincce putting its online news content behind a paywall.

<i>Mark Irving:</i> Why a bit of TV is good for children

Children are a lot more media savvy than we give them credit for.

My Sky reduces Sky TV's customer churn

<i>Mark Irving: </i> When sport becomes a brand

Mark Irving, advertising company director, looks at the dangers of treating sports as a brand or franchise.

New APN chief has background in banking, media and technology sectors

New CEO for APN News & Media

<i>John Drinnan: </i>TVNZ looks for new Breakfast dream team

Paul Henry's hurried exit from <i>Breakfast</i> opens the door for more upheavals at TVNZ.

<i>Paul Thomas</i>: Penny drops for Henry and his employer

<i>Media</i>: Henry's return will test audiences

<i>Mark Irving:</i> Maximise the message before advertising

You can't just presume that people know or care about your company, let alone try and find out what they do.

<i>Media:</i> Don't blame the monkey, blame the organ grinder

The real question is about Television New Zealand and its cynical use of racial comments to boost publicity and profits.

New 4G phones may 'ruin' cable TV signals

4G mobile phones are set to disrupt households' cable television - and possibly their neighbours' sets as well.