
Debbie Mayo-Smith: MicroMoments and what you need to know
COMMENT: A new phenomenon due to the rise in smartphones is where we turn to our devices to answer a need.
COMMENT: A new phenomenon due to the rise in smartphones is where we turn to our devices to answer a need.
After a pop-up sale last month, online wine seller Vinomofo is coming to New Zealand.
New Zealand firms turned optimistic about the state of the economy in the June quarter.
COMMENT: Five ways to quickly improve profits in your retail shop.
Young entrepreneurs from across Auckland have ventured into the 'Dragons Den' this week.
COMMENT: A selection of ways you can use your smartphone camera.
COMMENT: Today's consumer often has conflicting expectations.
Kiwis can now visit a free-to-use website to compare internet broadband providers.
The buy-one-give-one initiative has given 180,000 lunches to kids in low decile schools and wants to expand.
Kiwi firms are getting better at building their unique New Zealand brands overseas, but need to prioritise their marketing.
A Waikato woman has admitted stealing $750,000 from her employer over five years.
The new brand Bargain Box is designed for families with a focus on affordability.
COMMENT: How wide is the gulf between what you know you should do; and what you actually are doing?
COMMENT: The desire to create a sustainable family business is there, so why are so few succeeding?
COMMENT: Here's ten tips for taking over a family business.
Australian schoolgirl Anvitha Vijay was singled out by Tim Cook as one of the brightest app developers in the world.
COMMENT: Here are seven keys tips that can help aid big ticket IT sales.
Xero has signed a major deal with one of the United States' largest banks which should provide a boost to its US expansion.
COMMENT: What do you do in your business that most other businesses in your field don't do?
COMMENT: This is going to be short. Sweet. Perhaps a bit life changing if you get piles of emails.
Ever wanted to play games while you go for that evening run? Now you can.
COMMENT: What do most businesses focus most of their marketing activities on?
COMMENT: Think of the long term value of someone having a good experience in your business.
COMMENT: Simplifying is the way to offer incredible value for money and so to make a market grow thousands or even millions of times.
The company's Kickstarter campaign has been a success with lots of interest in its fashionable and functional backpacks.
COMMENT: Here are the reasons why recycling is also a valuable strategy to use in your marketing.
If Sunny Bates was an expert in electricity networks there'd be no questions about what she does.
Yesterday, over lunch at an international conference, I was chatting to one of the other speakers. He was a fellow author, sometime journalist, and commentator, Debbie Mayo-Smith writes.
A great way to boost sales for many businesses is to make your product or service very easy to use, Graham McGregor writes.