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Graham McGregor: How 'word of mouth' marketing works
One of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.
One of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.
The smooth criminal who became an internet sensation after California police posted his mugshot on Facebook has broken his silence.
I used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.
The deluge, damage and er...decluttering from last night's storm in Auckland, as documented on social media.
He sparked mass treasure hunts across California after hiding hundred dollar bills in envelopes and posting online cryptic clues to their location under the Twitter handle HiddenCash.
Almost four in 10 young UK adults describe themselves as digital addicts, according to research published by Foresters, the financial services company.
The social media phenomenon known as the Beached Az whale has been killed off by its creators to highlight the plight of marine life ahead of World Oceans Day.
The sun was out as usual in southern California this weekend but, even so, one particular stretch of Hermosa Beach in south Los Angeles was unusually busy.
High above Rio de Janeiro, travel boss Lee Thompson became the first man to take a selfie atop Brazil's iconic 40m statue Christ the Redeemer.
The internet has made the world smaller, but sometimes it seems like our neighbours have never been further far away.
It took just 10 hours and 72 shares on Facebook for a UK tourist to track down the owner of a memory card found in a battered camera near Lake Pukaki in the South Island.
A couple of years ago, Kaikohe businessman Tony Taylor decided he had had enough of crime in his town, so he set up a community Facebook page.
A teacher who sent a 16-year-old student suggestive messages on social media, despite the student's attempts to stop him, has been deregistered.
Cyclists across social media have expressed their outrage after a motorcyclist uploaded a video that appears to show him running an unwitting bicycle user off the road.
The Speaker has referred the use of Twitter by MPs in Parliament to the Privileges Committee after complaints from MPs about tweets criticising others.
Pinterest is now valued at $5 billion after raising a new $200 million round of funding.
It is not just what you choose to say or not say online that counts, it is what can be deduced from micro-units of information when it is all mooshed up together.
Prime Minister John Key displayed a staggering lack of curiosity about the death of a citizen abroad, writes Toby Manhire.
In the midst of my bad week - writes Deborah Hill Cone - I couldn't help noticing Teuila Blakely was having an even cruddier week - and thinking, why?
As the Nothing Trivial cast prepare to film a one-off special to tie up loose ends left after the show was controversially axed, Joanna Mathers reports on the role social media played in forcing producers' hands.
Stars were better able to hide their bad behaviour in the pre-social media age, writes Andrew Alderson.
Complaints against a church ad inviting people to learn about overcoming "issues with same-sex attractions" have been dismissed.
Judith Collins tweeted too close to the sun, writes Toby Manhire, as he 'humbly' offers 10 bits of advice for MPs on Twitter.
New Zealanders view social media providers as the least trustworthy organisations for keeping personal details private.