Oops, we made a mistake – or did we? The rise of ‘mistake marketing’
'Accidental' free shipping, 'leaking' a discount code. How legit is mistake marketing?
AdvertisementAdvertise with NZME.
Latest fromSocial Media
NZ’s ‘predator playground’: Snapchat child sex abuse material skyrockets
A 36-year-old has been arrested in New Zealand for posing as an 11-year-old on Snapchat.
Why alerts to NZ police about child sex abuse material on Snapchat have skyrocketed
Official figures reveal referrals about criminal content have more than doubled in 12 months. Video / Mark Mitchell / Corey Fleming / Carson Bluck
Elon Musk selling X to his own xAI for $57 billion
The social media platform's future is 'intertwined' with that of xAI, Musk says.
‘No evidence, no repercussions’: GP calls for health influencers to be regulated
Dr Preeya Alexander is a well-known GP and health educator based in Melbourne.
‘Gut-wrenching’: Kiwi stars rally behind Lawson after F1 demotion
Liam Lawson was demoted to the Racing Bulls team after two grands prix.
Watch: The rise of online cults targeting NZ kids
Investigations under way as NZ police identify victims linked to subgroups of 'The Com'.
Tiger Woods confirms relationship with Donald Trump Jr's ex-wife
The couple have officially confirmed their relationship on Instagram.
Wairarapa homicide 'doesn’t define' community, local MP says
Police are considering charges for two men taken into custody yesterday.
‘Offensive’: Kanye West’s social media post sparks backlash from Beyonce, Jay-Z
Kim Kardashian was also outraged, describing Kanye's comments as 'shocking'.
‘A silly judgment call’: Man who showed sex video to friend worried about job prospects
Neasan McVeigh lost name suppression and a bid for a discharge without conviction.
X sues Indian government over censorship, upping US pressure on Modi
Musk's companies recently made significant market inroads in India.
Kiwi’s Meta expose tops bestseller list despite promotional ban
Sarah Wynn-Williams' book tops New York Times bestseller list in its first week.
Police investigate allegations of officer assaulting teen in Napier
A boy was allegedly punched, smashed into the ground and left with a broken jaw.
Auckland Facebook group stirs controversy with pay-to-post plan
Admins banned at least 88 members for reacting to the fee proposal.
Watch: Checkout worker stands up to ‘racist’ customer
The video went viral, with almost 250,000 views and thousands of comments.
Watch: ‘Extremely dangerous’ drivers cut across medians in 100km/h zone to avoid car fire
'Auckland drivers are the worst in the world' was one assessment of the rule-breaking.
‘Hypocrisy at its finest’: US influencer hits back at Aussies over baby wombat row
The influencer, who's since fled Australia, claims she's been made out to be a 'villain'.
The rise of the influencer – and how NZ tourism operators are trying to cash in
Two of our four major cities have spent tens of thousands on social media influencers.
Henry Cavill as James Bond? The fake trailer creators trolling Hollywood
From Marvel teasers to faux Bond films, it’s getting hard to tell what’s real.
Musk says X target of ‘massive cyberattack’
Musk says the attack involved a large group or possibly a country.
Registered sex offender thought he was sending explicit messages to teen ... but he was wrong
It was actually a detective posing as a 14-year-old on Snapchat.
Extreme ‘mummy makeover’: Kiwi personality ‘Nix’ shares results from brutal surgery
The well-known personality has shared her recovery with her two million followers.
Neil Gaiman seeks to move US lawsuit to NZ over assault claims
Gaiman says their relationship was consensual, supported by WhatsApp messages.
‘Stand the f*** back or get whacked,’ boy racer boasted after crash sent pregnant 17yo airborne
The teen required an emergency caesarean but her baby didn't survive.
‘Like I’m guilty’: Supermarket sorry for questioning shopper’s $1k grocery bill
She paid her large grocery bill and then was stopped, with staff wanting personal details.
‘Inappropriate’ symbol: Swastika pendant removed at festival
Organisers said it went against the festival's kaupapa of inclusivity.
Opinion: Why the Govt's proposed stalking law could make matters worse
OPINION: The Government’s new stalking bill actually weakens protections for victims.
US trans pilot targeted by false crash claims
Jo Ellis now carries a gun due to threats from false crash claims.
Elon Musk’s internet: So based, much wow. So cringe?
New York Times: Musk's posts often reference memes and gaming culture.
The Maga reporter whose dig at Zelenskyy sparked a geopolitical crisis
'Why don't you wear a suit?' Jibe came from Marjorie Taylor Greene's right-wing boyfriend.
‘The waiata goes into my ears and out my eyes’: Te Matatini magic
Te Kapa Haka o Ngāti Whakaue won Te Matatini 2025 with a standout performance.
Woolworths arsonist was trying to cause a distraction so she could steal groceries
The grocery store blaze was started in the loo paper aisle and filmed by a TikTok user.